Do You Really Need a Blog for Your Small Business?

The days of launching a website and letting it sit are long gone. Business owners need be sure that content is updated and fresh all the time in order to gain new customers and engage existing customers.

A static website just isn’t going to cut it anymore, adding a blog to your site could be the answer.

What is a blog?

A blog is the part of your site where you provide relevant content and information in the form of posts for visitors to read.   

Ensuring your blog is well maintained and up to date can be the one thing that sets your business apart from your competitors.

According to a HubSpot survey, 60% of businesses that blog, acquire more customers.  By maintaining fresh content, they also keep those customers because they’ve solidified their place as experts in their field.

Keeping Content Fresh

One of the first things I do when visiting a new website is look for a blog.  It’s not just because blogging is my business, but rather,  I want to know how invested a company is in their product or service.

It’s not enough to provide a service or launch a product anymore.   Consumers want more.  They want to know how to use their product, how having it will benefit them and how that product or service fits into their life.

With immediate access to so much information online, not having a blog at all, or worse, having one that hasn’t been updated in months can be a deal-breaker for some consumers.

I’m too busy to blog!

Yes, keeping up with a blog is time-consuming.  Likely you don’t have enough time in your day to work the business side of things and take care of the social media side.

Much like the small business owner that outsources her accounting and bookkeeping, many owners are choosing to work with freelance writers that handle all aspect of their blog and social media marketing.

It’s just another way to ensure your business stays in the forefront of the consumers mind  so when they’re ready to use your product or service, they opt to use a company that has provided them with relevant, useful information consistently over time.

Contact me to learn more about how you can blog your way to more business!